Feminist Criticism Of Pride And Prejudice - 1220 Words

A Truth Universally Acknowledged. A truth that should be universally acknowledged is that Pride and Prejudice is one of the best works of fiction in its category. Jane Austen’s nineteenth century novel has become one of the most popular works of English literature, with over twenty million copies sold and numerous film and television adaptations (Walsh). The novel falls under the category of nineteenth century English literature and proves successful in numerous criteria. The success of the novel can be attributed to its ability to transcend time and remain relevant to audiences in the twenty-first century as well as its depiction of a feminist role model and a dynamic character in Elizabeth Bennet. One of the initial ways that Pride and†¦show more content†¦The friction between Elizabeth and her mother is relatable to the young person going through their teenage rebellion, while the special relationship between Elizabeth and her father appeals to both the â€Å"daddy’s girls† and those yearning for a similar relationship with their own parent. In Jane Eyre and Tess of the d’Urbervilles, different family dynamics are also examined. Jane is orphaned at a young age and was treated cruelly by her aunt and cousin while living with them, despite being a relative. As for Tess, she acts more responsibly than her parents who spend most of their time drinking and can be seen as spurring Tess’s downfall. While all three novels in the category look at different family dynamics, Pride and Prejudice can be seen as better or more successful for its more positive depiction of family dynamics. The novel is popularly known for addressing issues including, economy, patriarchy, and morality. These issues are in different ways still very relevant to a twenty-first century audience. In terms of economy, the reader sees the Bennet family struggling financially, as a family with no sons did in that time, as well as the affluent Darcy and Bingley families. This also leads on to the issue of patriarchy which causes the Bennet family, particularly Elizabeth’s mother, to be frantic in the search for husbands for the five Bennet sisters. The issue of morality is seen in Kitty’s elopement. Austen isShow MoreRelatedPride And Prejudice By Jane Austen1570 Words   |  7 PagesThe comical novel Pride and Prejudice by Jane Austen depicts the love life of women in the early 1800’s. Austen shows the hardships young women in that time period had to go threw to find their place in this world. Women were thought of as objects to the men, they were supposed to be stay at hom e mothers, or simple just a accessory to their partner. Women were the subordinates in life, as they still are today. Austen tells the story of how Mrs. Bennet (a mother of 5) works tirelessly to get her daughtersRead MoreIn The Novel â€Å"Pride And Prejudice†, By Jane Austen, Elizabeth1306 Words   |  6 PagesIn the novel â€Å"Pride and Prejudice†, by Jane Austen, Elizabeth Bennet, an opinionated, middle classed woman, falls in love with Mr. Darcy, a rich man that she previously hated. Mr. Darcy looks past her lower social class and lets himself love her. The novel examines the issues of feminism, and post structural challenges and the idea that women are more limited to social obligations. In Feminist criticism, the lens allows the reader to see how different races and genders are distinguished differentlyRead More Feminism in Pride and Prejudice by Jane Austen Essay1713 Words   |  7 PagesFeminism in Pride and Prejudice by Jane Austen Jane Austen, the author of Pride and Prejudice, holds feminist views and uses the novel to show her opinions about womens issues. Pride and Prejudice is a personal essay, a statement of Jane Austens feelings about the perfect lady, marriage, and the relationship between the sexes. Jane Austens characters, plot, and dialogue are biased to reflect her beliefs. The biased process and importance of marriage are introduced with the first lineRead MorePride And Prejudice By Jane Austen Essay1156 Words   |  5 PagesStay True Few novels go down in history, and even fewer are remembered as symbols of social change. Jane Austen’s Pride and Prejudice is a novel remembered by many, and through the decades, as such a novel. The tale of Elizabeth as she overcomes various oppressions has become a classic. Women throughout Jane Austen’s time period were constantly oppressed by social codes and expectations.These social codes included requirements from chaperoned dates to a limit of expression of emotion. Elizabeth’sRead MorePride And Prejudice By Jane Austen933 Words   |  4 PagesJane Austen’s Pride and Prejudice was first published in 1813(Gary vii) a time when women had â€Å"few legal and economic rights or even receiving little respect, women can be seen as oppressed victims of a patriarchal society, subordinate first to their fathers and, then, to their husbands who had, of course, been selected by their fathers† (Swords, 76-82). At first glance one might think that Pr ide and Prejudice reinforces sexist stereotypes, however upon further examination of Jane Austen and herRead MoreNothing1505 Words   |  7 Pages1. Attempt A Marxist Reading of Jane Austen’s â€Å"Pride amp; Prejudice. Ans. :- Marxism is basically the idea that society is driven by money and the economy. In Jane Austen’s Pride and Prejudice for example, Mrs. Bennett is the height of Marxism since her singular goal is to marry off all her daughters to wealthy men. Another example is that almost every character except Elizabeth and Darcy is preoccupied with the income of their potential partner. Since the Bennetts are brought up within an upperRead MorePride And Prejudice By Jane Austen2224 Words   |  9 Pages2015 No Pride All Prejudice Pride and Prejudice, by Jane Austen, is a novel that is centered around females. Written in 19th century England, the work, told mostly through main character Elizabeth Bennet’s point of view, tells the story of a family of five daughters and their mother’s desperate attempts to marry each of her daughters to wealthy men. The women of this novel serve as most of the important characters, each have their own independent role. Analyzing this novel through the feminist lensRead More Antithetical Love in Jane Austen’s Pride and Prejudice2011 Words   |  9 PagesElizabeth Bennet and Mr. Darcy, the main characters of Jane Austen’s Pride and Prejudice, hate each other upon their first meeting but by the end of the novel are happily married. Elizabeth Bennet, protagonist, is developed through her interactions with antithetical characters: sisters and mother. Mr. Darcy is developed through events in the novel, his friends, and the Bennet family. Societies vie w creates irony and further contrasts which help to bring the novel to its climatic ending. JaneRead MorePride and Prejudice and Northanger Abbey2887 Words   |  12 Pagesthe freedom to express themselves and be who they want to be, that is all that matters. In her novels, Pride and Prejudice and Northanger Abbey, Jane Austen originates the concept of being a woman and how important it is for women to follow their own paths. Austens continual use of strong female protagonists, which was uncommon during her time period, shows how Austen was a progressive feminist aiming to change the status quo about women and their roles in society. During the Georgian society,Read MoreA Very Short Introduction By Jonathan Culler1279 Words   |  6 PagesIn Literary Criticism A Very Short Introduction, author Jonathan Culler writes on feminist theory: on the one hand, feminist theorists champion the identity of women, demand rights for women, and promote women’s writings as representations of the experience of women. On the other hand, feminists undertake a theoretical critique of the heterosexual matrix that organizes identities and cultures in terms of the opposition between man and woman (Culler 140). These two approaches, championing and critiquing

Woven Messages Of Shakespeare s Macbeth - 1460 Words

Woven Messages in Shakespeare s Macbeth Megan Ball 16 June 2015 Double, double toil and trouble; fire burn ad cauldron bubble. (Macbeth, 4.1.10)King James I s obsession with witches and the supernatural sparked Shakespeare’s creation of his most famous tragedy Macbeth. Macbeth illustrates the story of the General, who ruthlessly murders the King in order to gain power which he did not deserve. Along with being an entertaining piece of literature, it also serves as a successful piece of political propaganda. Key themes in this play which link together to form the political propaganda of the time include the Natural Order, Gender and Kingship. Political propaganda can be defined as ideas or statements that are often false or exaggerated that are spread in order to help a cause. Macbeth certainly fits this description. 500 years earlier in Scotland, James IV of Scotland became King James I of Britain. Unsupportive citizens at the time developed conspiracies, one of which was the famous Gunpowder Plot. The conspiracy s leader Guy Fawkes and his men attempted to blow up the British Parliament in 1605. The conspirators were betrayed and were executed for their crimes. In this manner Shakespeare’s play Macbeth is to some extent a cautionary tale, warning other potential regicides of the awful fate that will inevitably overtake them. In similar ways, other texts have been used as allegories and symbols for historical political events. George Orwell’s Animal Farm is anShow MoreRelatedWho Goes with Fergus11452 Words   |  46 Pagesthe courtly lover -- the one who would brood upon loves bitter mystery. Yeats was Mr. Nice Guy. Yet Yeats wanted to be the actor - the alpha male - the Fergus. Note the sexualized subtext that permeates the poem, who will pierce the deep woods woven shade? Who will drive with Fergus. Finally, we get the reasons to be the alpha male - the man of action, in the repetition of the word rules. The alpha commands and takes what he wants. †¢ Im not sure if Fergus is man or God as the last four

Electronic Commerce Free Essays

In this Information Age, the Internet economy is said to be the next growth engine. The advanced technology of the Internet has brought traditional business activities to a whole new level, which is electronic commerce. Internet is the strong force which fuels the growth of e-commerce. We will write a custom essay sample on Electronic Commerce or any similar topic only for you Order Now Electronic commerce refers to a wide variety of online business activities for any forms of products and services. Examples of online business activities are the delivery of business information, the transfer of ownership or rights of goods from one to another, and the establishment of business transactions. All these are conducted over the telecommunications networks and the electronic systems such as the Internet. In a similar manner, the parties which are involved in buying and selling interact with each other electronically rather than physical exchange. Electronic commerce has different definitions and explanations in different perspective. From a communication perspective, e-commerce is the trading of information or settling payments electronically. From a service perspective, e-commerce is a tool which addresses the desire of firms, consumers and management while improving the quality of goods and increasing the speed of delivery. From an online perspective, e-commerce is about the capability of buying and selling products or services. (Kalakota and Whinston 3) In general, e-commerce is the use of electronic communications and digital information processing technology in business transactions to create, transform, and redefine relationships for value creation between or among organizations, and between organizations and individuals. In this age of Internet, the development of e-commerce cause information asymmetry from an online perspective, on the other hand, information asymmetry is also reduced from a communication perspective. The rapid development of e-commerce affect the job market by destroying certain jobs such as salesman, and create new jobs such as web master. Lastly, e-commerce also leads to globalization in business. Information asymmetry is defined as a situation where one party has more or better access of information compared to another rival party in making business decisions. From an online perspective, information asymmetry occurs in between the seller and the buyer when the buyer is uncertain of the physical product. When a large infrastructure of a physical shop front is replaced by a â€Å"blog shop†, where consumers can only see the products online, this causes the lack of sensory information of the product. The buyer is unsure of what material of the product is made of. For example, the products shown on the Internet may look perfectly fine. However, the physical products may not be as good as it was shown. The seller may use some computer software such as ‘photoshop’ to ‘beautify’ the pictures of the products before posting it on the Internet in order to make it more appealing to attract people’s interest. As such, the buyer will suffer from insufficiency of information in making a business decision. The lack of sensory information and the uncertainty of physical product are the causes of the occurrence of information asymmetry in between the buyer and the seller. Some unethical business man is most likely to take advantage of e-commerce to deceive the people who purchase products online. Without a doubt, this will reduce the levels of trust and confidence of one for e-commerce. On the other hand, from communication perspective, a reduction in information asymmetry occurs. This is because the Internet is a global system which is consists of a vast of interconnected computer networks. It works just like how the data flows across the Internet, knowledge and information about almost anything are now easily accessible by the people in every corner of the earth. A very good example is online banking. It enables one to access to its account summary information regardless of the location, as long as Internet connection is available. In fact, online banking is one of the fastest growing sectors in e-commerce. Online banking also shows the importance of being innovative. Failure to be as innovative to keep up with the pace of the others, in terms of information technology, will be eliminated. As such, there is only little chance of protecting a certain innovation to be a monopoly. Internet also provides a wide range of information and communication facilities for people to compare and contrast the information from various websites. For example, there are various websites for one to surf on the Internet to look for jobs. Certain jobs which are similar in terms of position or work load, may not provide the same monthly salary. Therefore, the asymmetry of information is narrowed down as the job seekers are free to obtain a second opinion on different websites. Although it seems very fantastic how e-commerce narrow down the asymmetries of information, it also has its own flaws. There are several risks to be taken when one establishes business transaction electronically. The possible risks of e-commerce are security of transaction issues, virus attacks, unauthorized access and identity theft. Financial information of the consumers may be stolen or misused. After all, it is merely the establishment of business transaction between the consumer and the electronic media. As such, businesses have to enhance their security system to be cautious of hackers who may steal valuable information of their customers. E-commerce, through the Internet, will gradually take over the traditional ways of businesses, there can be no doubt that there is human factor to be acknowledged. The transformations of the operation of the firms bring about uncertain changes in the job market due to the changes made in the organization structure of the firm. Jobs are destroyed and created as traditional businesses gradually transform into electronic commerce. The transformation of the way firms operate destroys certain jobs such as the workers of retailers, travel agencies and salesman. When a major shop front has become unnecessary, businesses need not to hire workers to look after the shop and provide services to the customers. Customers could access the website to purchase goods and settle their payment electronically. This causes workers of retailers such as cashier to lose their jobs. In times of past, salesman is a necessity for every business to promote their products. However, salesman have been replaced by Internet. The Internet is the best medium for advertisements. A very good example would be InterWorld, which is an e-commerce consulting firm, posts advertisements on its webpage rather than publishing it elsewhere. It is also a form of lower cost of advertisement compared to other forms of advertisements. Most search engines such as Google and Yahoo earns revenue by matching relevant advertisements to one’s search topic. Depending on the rate of success of e-commerce, there are some indirect jobs will be affected. If the business attracts more customers using e-commerce, the demand of the products increases, indirectly increasing the productivity of the firms. This will increase the number of factory workers to manufacture more products to meet the demand. As e-commerce develops, he demands for certain skills increases, which are experts who excel in the field of Information Technology to set up businesses on the Internet. The employment of finance and commerce related sectors are expected to increase. Although some jobs are destroyed due to the growth of e-commerce, as e-commerce develops, new jobs are also created. For instance, new job creations are namely website creation and maintenance, credit card processing, Internet security, inventory management, and web master. However, all these jobs are involved in teleworking, which means an employment at home and communicates with workplace through computer networks. There are a few advantages as well as disadvantages of teleworking. The advantages are reduction in workplace conflicts and enhanced employees’ control over their schedules. Whereas the disadvantages are decreased opportunities for development, social isolation and reduced job security. Despite the disadvantages of teleworking brings, it seems to be a good planning for the transition of traditional business to electronic commerce. However, the technology that drive the Internet will continue to change. With the astonishing growth of e-commerce, firms now have the opportunity to find new methods to expand their business. According to business dictionary, globalization implies the opening of local and nationalistic perspectives to a broader outlook of an interconnected and interdependent world with free transfer of capital, goods, and services across national frontiers. By transforming the old business model to electronic commerce, businesses now have access to new markets. Due to the high cost of business, strict regulation, existence of barriers and resources such as labor and capital, traditional businesses do not have access to expand markets globally. However, e-commerce helps to reduce cost by saving the money for rent and employee because a physical shop front is not a necessity. E-commerce provides direct sale to customers, which lowers its cost of sale, hence earning higher profits. In fact, e-commerce offers low cost technological infrastructures, which is an attraction for businesses. E-commerce allows companies to increase their sales in local and international markets. The flexibility of time and location afforded by the Internet provide less costs for communications. E-commerce not only reduces communication costs, but also increases flexibility in locating activities. On the other hand, globalization of business may bring in various competitors from different countries into the growing markets. Consequently, this may opens the local enterprises to unsustainable competition. Throughout the history, international trades have only consisted of mainly manufactured products. However, with the aid of the Internet, services such as banking, consulting and retailing can be provided to all parts of the world through a website that is globally accessible. The Internet is said to be the backbone of greater service trade ( Mandel 8 ) However, advertisements need to be done to open the type of service provided to exposure. According to BBC news, large firms with big businesses cannot afford to not have a Web Page to advertise the offered products to promote high sales. This shows that the Internet is an effective marketing tool. eBay and Amazon are the successful companies which are globalized. On the eBay auction site, someone who puts a product on sale can find a buyer easily. eBay also provides directions for people about the way to ship products internationally to promote globalization of its website. – With the establishment of e-commerce, information asymmetry is now on the decline this is because one could look up for personal account’s information and seek for information regardless of location. However, unethical business man may take advantage of e-commerce by deceiving customers. – The job market is affected both positively and negatively. – This is because there is a change in the organization structure of the firms. – Experts in IT are expected to be in high demand. – The increase in internet-based technologies is a sign of a stimulus for globalization. – Companies that have business rel ationship setup an automated and fast info exchange such as stock deliver. This enables globalization because a business man in home country can now look for suppliers out of the country. How to cite Electronic Commerce, Essay examples Electronic Commerce Free Essays string(129) " to click on an ‘opt-out’ box will be sufficient, or whether a specific ‘opt-in’ box should be provided\." Electronic Commerce – often shortened to E-commerce – is the name given to selling and buying things using the Internet. E-commerce is important because: – * Many people now have Internet connections. Information about goods and services for sale can be put on the World Wide Web. We will write a custom essay sample on Electronic Commerce or any similar topic only for you Order Now Setting up a company website and doing business through it can be a lot more cost effective than using purely traditional shops. * Companies can have a national or even international customer â€Å"reach† with a website. * People do not leave their homes to shop using E-Commerce. * The costs of delivery of goods are low and many carriers are available. * People can find exactly what they need without hunting round shops or phoning around. Traditional Business Practices Many people have an aspiration and have the resources to go out and do traditional shopping Traditional business practises are easy to exploit and cheap to do for example marketing is a lot more easy to exploit as you generally have a idea who you target audience is You can look at your product try it out and even negotiate lowering the price Advantages for e-commerce disadvantages concerning traditional business practices * Larger market and more options for consumers. This creates more market competition, thus driving down prices and forcing better retail practices. * Don’t have to leave home and fight traffic†¦delivered to door * In many cases, a larger selection is available. * Consumers are able to research a product and its competitors more thoroughly before purchase and compare many prices from different retailers. * No sales tax. * Open 24 hours a day / seven days a week, which is very beneficial to those who can not find time to go to a store and for those who just want to shop whenever they feel like it. * Do not have to deal with the sales atmosphere. * Friendlier: no rude salespeople who ignore customers * Can find what you are looking for a the touch of a button – sizes, colours, etc Disadvantages for e-commerce advantages concerning traditional business practices * Waiting for a shipment to arrive in the mail * Shipping Charges * Lack of confidence in personal information transfer on-line * Ease of fraudulent retailers and sites. The fluctuation and instability of Internet retailers makes it difficult for new retailers to establish a reputation because many do not survive. Therefore, there is a lack of confidence that exists in trusting Internet retailers. * Lose the traditional shopping experience and the instant gratification that many really enjoy. * Lack of taxes reduces the tax revenues that states and cities might otherwise collect from traditional retailers. * Traditional retail stores are at a disadvantage to Internet retailers due to the lack of Internet sales tax. * Many are still to computer-illiterate to take advantage of this avenue of commerce * KNOWLEDGE OF D.P.A The law is catching up with the online world. The progressive migration of business to the web is forcing reappraisal of intellectual property rights and their protection, and clarifying the meaning of intellectual property in a connected world. Any customer purchasing or using goods or services has certain rights through legislation and regulation of which impact upon their relationship with the organisation selling the products and service. The implication of the customer rights will be different for manufacturers compared for example with a retailer under the trade description 1968 and 1972 any description of goods and services given by a person acting in the trade or business should be accurate and not misleading failure to do so is a criminal offence. The sale of goods act 1979 places obligation on the buyer and seller on products and services. The seller of goods must ensure the goods are they own legal ownership. Products are of merchantable quality. Fit for the person for normal use meets the description and are delivered on time. The customer once agreed to buy a product has entered a contart with the seller and obliged to pay for the price agreed at the timeof contract. If the goods are faulty, the customer has a r ight for a full refund. If the fault is identified to the customer at the time of contract the customer cannot cause a case Customers have no rights if they change their minds about goods or damage goods themselves Manufacturer guarantee may add to customer right under the supplier and seller act 1982 any goods supplied under contract must confirm to terms and conditions under the consumer protect 1987 people injured by faulty or defected goods have the right to sue The Data Protection Act 1998 and the Internet The new Data Protection Act 1998 came into force on 1 March 2000. The Act has received considerable publicity, both because its ambit is wider than its predecessor, the 1984 Data Protection Act is, and because of the greater and more flexible powers given to the Data Protection Commissioner and to individuals to enforce the Act. The Act has significant implications for the Internet and for e-commerce in particular. As the European Commission Working Party on data protection commented: ‘The Internet is not a legal vacuum. Processing of personal data on the Internet has to respect data protection principles just as in the off-line world’. Obtaining consent Under the new Act, it is often necessary or advisable for ‘data controllers’ (organisations which obtain, store, or use personal data about an individual) to obtain the individual’s consent to these activities. What amounts to consent in cyberspace is a difficult, largely unresolved issue. The more serious the consequences of data processing for the individual, the more careful the organisation must be to ensure that the individual is in possession of any information which he or she requires to give not just consent, but ‘informed’ consent. This information should be provided in a way, which is clear, prominent, and easily accessible. If the information is scattered over various disparate website pages, informed consent may not have been given. E-commerce traders must think carefully about whether, in each case, failure to click on an ‘opt-out’ box will be sufficient, or whether a specific ‘opt-in’ box should be provided. You read "Electronic Commerce" in category "Papers" Obtaining consent from minors is a difficult area for e-commerce traders, particularly those retailing goods or services, which are attractive to children and teenagers, such as computer games. The Data Protection Registrar has indicated that, as under-18s cannot generally be bound to a contract under English law, they can also not be deemed to have consented to the processing of their personal data. However, can a third party, even a parent or guardian, consent to processing on behalf of a minor? In addition, how does an organisation know when it is dealing with a minor in cyberspace – no tell-tale handwriting here! The US government has adopted a Children’s On-line Privacy Protection Act, which deals with the point expressly, but there is no indication that the UK government intends to address the issues in a similar way. Privacy policies Many companies have adopted a ‘privacy policy’ or ‘statement’ which is published on their website as a useful way of addressing data protection issues. Privacy policies typically state who the data controller is, what personal data is being collected, and what will happen to it, in particular to whom data may be transferred. A privacy policy may also give information about the right to opt-out of direct marketing; details of any mechanism for individuals to update or amend their personal data; information about the use of ‘cookies’ and invisible data capture; and a disclaimer for third-party sites linked to the website. To be effective, it is important that privacy policies are clear, prominent, and easily accessible from relevant pages. If you rely on a privacy policy alone to demonstrate that the subject has consented to precessing, then you should take steps to ensure that they must scroll through the page before providing their data. Invisible data capture Concerns have been raised about the data protection implications of invisible data processing during web browsing. For example, many companies use techniques which gather information about a website visitor, such as their IP address, the type of browser and operating system they use, and previous sites they have visited. This information has been described as a ‘clicktrail’ about an individual, recording the pattern of their Internet use. There is some debate as to whether this information, which is largely anonymised, qualifies as personal data. The European Commission Working Group adopted a bullish view in its 1999 Recommendations, regarding IP addresses, for example, as personal data. Website owners wishing to make use of invisible data capture metyhods are advised to bring them within their data protection procedures. Website hosts Often an external host or web manager will oversee the running of the server on which a website is hosted. For the purposes of the Data Protection Act 1998, the commercial entity which ‘owns’ the website will normally be the ‘data controller’ in relation to personal data obtained via the website, whereas the host will be a ‘data processor’ processing data on its behalf. Under the new Act, data controllers are liable for processing undertaken on their behalf by such data processors. The data controller must actively police the data protection procedures of any person processing data on its behalf, and must enter into a written contract with its data processors, requiring them to maintain certainty security measures and to process personal data only in accordance with instructions. Extra-EEA transfer Website proprietors must pay particular attention to the eighth data protection principle, concerning the transfer of personal data outside the European Economic Area. Initially, there was concern that merely sending e-mails, which, for example, may travel from one side of London to the other via the United States, would frequently infringe this principle. However, the Data Protection Commissioner distinguishes in recent guidance between the ‘transfer’ and ‘transit’ of data, and states that, provided an electronic transfer of data starts and ends in an EEA country, the principle will not be infringed. Conclusion As with many provisions of the new Act, the distinction between ‘transfer’ and ‘transit’ of information is ambiguous and uncertain. The Data Protection Registrar has said that she appreciates the difficulties in understanding and applying the new Act. To begin with, therefore, she is unlikely to enforce the new provisions to the letter, if data controllers try to comply with the spirit of the Act. However, given that it will ultimately fall to the courts to decide what amounts to compliance, and that individuals may now police processing themselves, those dealing with personal data on the Internet must take the new rules very seriously. Legal Issues Under UK law, consumers have the same rights as in any other forms of trade. The government are also striving to change existing laws to help to clear up any ambiguity in current law to help e-commerce and ultimately consumer protection across the Internet. So, if you are unfamiliar with any of the following laws and regulations, now is the time to find out. * The Data Protection Act 1998 * The Consumer Protection Act 1998 * British Codes of Advertising and Sales Promotion * The Distance Selling Regulations 2000 * The Unfair Contract Act 1977 and 1999 regulations * The sales of Goods Act 1979 * The Consumer Credit Act 1974 * The Trade Descriptions Act 1968 Qualify your intentions In 1999, the government set up a self-regulatory scheme to develop and enhance confidence in UK e-commerce. Its aim was to act as a symbol of good web trading via an agreed â€Å"minimum standard† for online trading. For the small business, this can mean that you are accredited as â€Å"good† online e-service. This organisation is known as TRUSTUK. For any company who has been accredited by TrustUK can display the TrustUK hallmark on their website. For the small business, this gives credibility and can boost consumer confidence greatly. TrustUK have also linked up with other organisations who also offer accreditation for websites adhering to set TrustUK standards, these are known as â€Å"code owners†. If your small business takes many issues similar to the ones discussed, then you should have no problem gaining accreditation. To find out more visit the TrustUK web site The impact of technological innovations on e-commerce The Internets potential for e-commerce The evidence supporting e-commerce growth and potential can be staggering when one considers the accomplishments in this field just over the last few years. The potential impact, and issues surrounding, e-commerce and the practising accountant. E-commerce is seen as a major area of growth over the next few years and virtually every well-known retailer is developing some form of web presence, for example WHSmith has recently launched an online book selling service. In addition, there are a number of high profile web-only retailers such as Amazon.co.uk. The commercial viability of these ventures is yet to be established, although stock market values would have us believe they will be highly profitable. One of the main factors seen by many as holding back the further and faster development of e-commerce, certainly outside the high profile names, is the lack of trust by consumers in the on-line retailer. This covers issues such as the existence of the company, the delivery of goods ordered, the ability to return unsatisfactory goods and perhaps, most importantly, the security of personal information and credit card details. A number of specialist organisations now attempt to provide assurance to consumers, on some or all of the trust issues outlined above. When a business meets the qualifying criteria established by such an organisation, it may display a seal of approval on its website. The consumer is able to click on the seal to obtain further information regarding the meaning of the seal. One such seal is CPA Web Trust (www.cpawebtrust.org). The American Institute of Certified Public Accountants and the Canadian Institute of Chartered Accountants developed this product. The Institutes of Chartered Accountants in the UK and Ireland have obtained a licence to cover these territories. To obtain a Web Trust seal, a business will be subjected to an audit, by an accredited firm, of its business processes and security issues. Where the Web Trust criteria are satisfied a seal (which must be renewed on a quarterly basis) will be issued. ACCA investigated fully the benefits of obtaining a Web Trust licence to enable its firms to offer this service, but the decision was taken that this was not appropriate for a number of reasons: The cost to the professional body of obtaining a licence from AICPA/CICA Research carried out by the European Consortium for Web Assurance and Trust (ECWAT) group (in which ACCA participates) indicates that in business-to-consumer e-commerce, the well-known traditional retailer or web retailer has a large advantage over the unknown retailer, even where the unknown retailer carries a seal. This would indicate that outside much specialised markets the client might need to have a significant profile built through marketing to make e-commerce viable. These clients are unlikely to be common to small practices ECWAT research indicates that consumers would place significantly more reliance on a seal provided/backed by a Consumer Union/Association than by an accountant Carrying out a Web Trust audit requires the firm to obtain a licence, undertake training and have a level of technical expertise that may not exist, now The US experience suggests that Web Trust has not yet taken off as a service despite it having been available for around 18 months. Recently there were 18 organisations on the list of current Web Trust sites – of these, four are professional accounting bodies There are competitors to Web Trust, which potentially will be in a very strong position. For example, Entrust Inc is focusing on the issue of digital certificates to vouch for the authenticity of sites. This is being done in conjunction with the browser technology of Microsoft, AOL and Netscape. These browsers will automatically recognise Entrust.net website certificates when visitors connect to a site The Consumers Association has launched a which? Web Trader seal which is designed to offer assurance to consumers and unlike the Web Trust seal is issued free of charge. Further details can be found at http://www.which.net/webtrader/index.html. Given that ACCA is not able to offer members the Web Trust licence, how should members become involved in e-commerce? It is clear that e-commerce is a growing market, but it is expected that the principal area of growth will not be a consumer buying over the internet (although this market will be substantial) but in the area of business-to-business transactions. The business to business market may not have the same issues relating to trust, as businesses are likely to look to form on-going relationships, and there are already established means of making electronic payments. It is unlikely that businesses will move to payment with order, as is the case with much business to consumer e-commerce. A likely scenario is that important customers will want to be able to order online, check stock availability, prices and delivery times and be confident that the order will be delivered as expected. The accountant could play an important role in advising his/her client on this transformation, by assisting in areas such as integration with existing accounting records and processes, ensuring security and back-up procedures are maintained properly, and generally that efficient and best use is made of information technology. A 1 Cycles is Committed to developing e-commerce and enabling practitioners to participate in this exciting market. Look out for further developments in future issues of In Practice. How to cite Electronic Commerce, Papers