Technological and Environmental Pest Analysis of Las Vegas Research Paper

Technological and Environmental Pest Analysis of Las Vegas - Research Paper Example Today there are many large hotels operating in the valley of Las Vegas (Las Vegas Online Entertainment Guide-a, 2011). These growing hotels assisted the city to improve its infrastructure condition. Tourism and conventional industries are the main source of income. There are some high tech companies operating in Las Vegas. Considering the infrastructure of the city, it can be considered as the ‘mirage capital’ of America (CSN, 2011). The city has a well developed transportation were more than 965 cabs services and approximately 325 limousines are available. Citizens Area Transit (CAT), a well known public transportation company offers service over 31 routes throughout the city of Las Vegas (Las Vegas Online Entertainment Guide-b, 2011). In 2008, Director of Department of Public Works explained that the infrastructure future outlook of Las Vegas is quite bright as more than $900 million has been invested for improvement of the streets. This division has also planned for i ntroducing clean water coalition system, control of water pollution and installation of traffic system. The government is also taking the responsibility of developing parks for the public use (City of Las Vegas Department of Public Works, 2008). ... Demand for motor oxygenated gasoline increases mainly in the winter months (U.S. Energy Information Administration, 2011). As compared to the other parts of US, the rate of electricity consumption is quite high in Las Vegas. On an average each resident in the city consumes approximately 20,000kWh of electricity per year. Such high rate of electricity consumption results in production of 160,000,000 tonnes of CO2. On the other hand, an average American consumes almost 10,660 kWh in a year (The Fun Times Guide to Living Green, 2011). As per the information published by Forbs, the casino in Las Vegas consumes more that 20 percent of the total energy demand by Nevada. The power consumption by the casinos is equivalent to 5 Giga-Watt. In 2007, the energy demand by the city in a summer day was as high as 5,600 megawatts and it was projected that by 2015 the demand will reach to 8,000 megawatts per day. In spite of all the development in improving energy production, it will be difficult to minimise prevailing energy deficiency (Helman, 2007). University Research: University of Nevada is quite active in capturing, preserving and sharing the intellectual research conducted by the faculty, staff, students and other collaborated stakeholders. The university library possesses a huge collection of articles, audio presentation, video presentation and monographs, research work as well as technical paper, reports, theses, data sets and publicity funded research (UNLV, 2011). This research based university receives huge funds for development and extension. Innovation: The city is more focused to represent itself as an innovative and creative destination. The desire for innovation and creativity is visible in the building structure and the creative lights used to make the city look

Marketing plan Case Study Example | Topics and Well Written Essays - 1500 words

Marketing plan - Case Study Example The business has employees who range between nine and ten who work to serve the customers that are coming from that area, or visiting from other areas. The growth of the business is determined by the manner in which they advertise their products and services. One crucial area in the running of the business is the incorporation of technology into the company core operations or business processes (Lynn, 2010). Engaging actively with customers on numerous media fronts is what keeps the company on its toes. By engaging in all cleaning and laundry operations, the company has something to offer most of its customers. Laundromat and laundry services make it easy for customers to choose what they want, and go for it through different avenues. By performing different analysis in the environment where the business operates provides the company with sufficient information as to what best suits the company. Issues that have been noted from this analysis is that the company has a small staff numb er, which is a drawback. Secondly, the business is faced with the issue of heightened competition from small players within the industry. Table of Contents 1.0 Introduction 4 2.0 Services offered the pricing strategy 4 3.0 Pricing strategy 5 4.0 The promotional strategy 5 5.0 The Situational analysis 6 6.0 Customer analysis 7 7.0 Market and competitor analysis 8 8.0 Marketing strategies 9 8.1 Product 9 8.2 Price 10 8.3 Place 10 8.4 Promotion 10 9.0 Conclusion 11 Snow White Laundry & Drycleaners in Sydney 12 Upgrade Premium listing 12 1.0 Introduction This present paper is a marketing report that is based on the Snow White Laundry and Drycleaners Company. The report is mainly designed to act as a marketing report for the company. It begins with a preview of the services that are offered by the company and even the pricings strategy that has been applied by the company. Other sections that will be covered in the report include a discussion of the promotion strategy that has so far bee n applied by the business and it provides a situational analysis for the business. The report will also presents an analysis about the market and even the competitors of the company. Another section of the report will present an analysis about the company’s customer base and some issues that affecting the business. In the last section, before concluding the report will present marketing strategies that can be applied in order to increase the financial performance of the business as well as its market share in the Sydney market. Before embarking on the actual report it is important to mention that the Snow White Laundry and Drycleaners Company is a company that was established in the year 1949 and it mainly specialize in offering cleaning services for various items that range from clothes to carpets. The company has an established global presence with branches in different countries and its customer base include individual customers as well as corporate or business organizatio ns. 2.0 Services offered the pricing strategy Snow White Laundry & Dry cleaning offers services that are broadly classified into dry cleaning and laundry services. Under dry cleaning services, the company offer to clean various items in a process, which do not include the use of water but rather the use of chemicals in process called tumbling. Laundry services on the other hand include cleaning services that majorly rely on the use of water was well as other chemicals and detergents (Lynn, 2010). For this particular, report the case study branch